Tuesday, March 9, 2010

Tony

You've likely seen those Liberty Mutual ads that show a busy street and a child pushing his toy from the stroller. A stranger stops and gives the toy back to the child, and the simple act is witnessed by someone else who, at a coffee shop, pushes someone elses mug out of harms way, and that act is witnessed by a third party, etc.

Liberty Mutual received such positive praise for those spots that they launched "Responsibility Project", where short films would show various normal people doing various normal things ... which, when one takes a closer look, seem kinda extraordinary.

This is my favorite one - called (simply) "Tony". A short, uplifting film where Dad, played by Tate Donovan, does what parents sometimes just gotta do. Give yourself time to watch this - it's 13 minutes long - and enjoy.

Tony